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Segment Marketing Specialist

(m/f/x)

Reference: 1222597754 /
Online since 17 Jan 2025

Waregem, BE

Industry

Interim option fixed

Day - Full-time

Job description

Your Role and Responsibilities:
Our client is seeking a Segment Marketing Specialist to enhance targeted marketing efforts and create content for specific customer segments. This position ensures alignment between global strategies and regional execution, helping guide customers from acquisition to loyalty.
Translate global marketing strategies into actionable plans tailored to customer segments.
Create content and campaigns for every stage of the customer journey (acquisition to loyalty), ensuring regional relevance.
Analyze and measure campaign effectiveness, using data-driven insights to refine strategies.
Collaborate with marketing teams and act as the primary point of contact between central and regional teams.

Requirements

Your Profile:
Minimum of 2 years of experience in targeted digital marketing, focusing on customer segmentation and audience analysis.
Expertise in using advanced marketing automation tools.
Experience in creating multi-channel campaigns for specific customer segments.
Strong analytical skills, with a track record of optimizing marketing performance and ROI.
Ability to collaborate across teams, ensuring seamless integration of strategies in local markets.
Excellent communication skills, with experience working with diverse stakeholders.
Strong stakeholder management skills, particularly with marketing and e-commerce teams.

Languages

You have a good knowledge of English

Offer

What's in it for you:
Competitive salary with benefits (meal vouchers, insurances).
Flexible working hours and remote working options.
20 paid vacation days and 12 WTR days.
Easily accessible work location (remote work also available).
A people-focused culture that values work-life balance and mental well-being.
Access to LinkedIn Learning and various training courses.
Fun events (e.g. TVH Kaffee) and company sports facilities.
or apply as a guest

Apply or do you want more information about this job?

Contact

Klaartje Nilis

+32 56 61 46 61 waregem@ago.jobs

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